Custom electric guitar manufacturers first started appearing in the 1970’s. Some players were unhappy with the quality of mainstream electric guitar brands at that time. A number of small companies started making better quality versions of famous models.
Today, some custom electric guitar makers still produce high end versions of Fender or Gibson electric guitars. More [...]
Well, I have held back for a while before unloading on this topic, namely the marketing practice called Brand Resurrection. This is the practice of using the name of an old, out of business company for a new product. The new product may have little to do with the original product, but it can cost a lot less to [...]
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